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Course Overview

Many businesses have websites but how many businesses actually know how their website is performing? Google analytics is a free tool businesses can utilize to monitor their websites performance. This information can be used to make informed business decisions to ensure your business succeed. This course will show you how to use Google Analytics to track your websites performance.

Course Content

  • Introduction to Google Analytics (GA)
  • How to set up a GA account
  • Adding the GA tracking code to your website
  • Understanding your account structure
  • Leant about GA reporting
  • Define your website objectives- why do you have a website?
  • Creating a measurement plan and defining your website objectives
  • Setting up filters
  • Learn about unfiltered views, master views and test views
  • Setting up goals and mapping these to your overall website objectives
  • Attendees will get access to a demo account which we will navigate through during the course

Who should attend?

If any of the following sounds familiar, this course is for you!

  • You have a website but you’re not sure how its performing
  • You want to define your website objectives and be able to track them
  • You want to be able to set up goals and report on your websites performance

Upcoming Workshops

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Testimonial

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