Demystifying SEO- How to make sense of Search Engine Optimisation Search engine optimization (SEO) has been around for a long time, yet many people are still confused and intimidated by it. And for good reason! It’s an area that is constantly evolving and keeping marketers on their toes. SEO is the process of affecting […]
Google AdWords- Four Ways To Reach New Customers Google AdWords can sometimes bring business owners out in a cold sweat- mainly due to its perceived complexity. However, I’m here to tell you it’s not as complicated as it seems! The hardest part for most people is the account set-up stage and ensuring the account […]
Three reasons why 2018 should be the year you embrace Google Analytics At this time of year, I often get companies contacting me saying “I need help with social media” or “can you help me with SEO”. More often than not, the business assumes they’re under-performing because one aspect of their marketing isn’t up to […]
For those of you who follow my Snapchat (Username ‘DiscoverDigital’) you’ll have seen me snapping from Electric Picnic over the weekend. And what a weekend it was! Electric Picnic isn’t just about the music. There’s so much to see and do- food demonstrations, talks on mental health, theatre, poetry, dance workshops! The list is endless! […]
The latest social media battle is in full swing! Snapchat V’s Instagram Stories. In the yellow corner we have Snapchat. In the orange/pink corner we have Instagram. Both really good contenders with various strengths and weaknesses. Instagram have nailed photo content. Snapchat is the clear winner in video content (Check out my recent blog post […]
If you’ve ever uttered the words “I Googled it” when someone asks you where you got your information, then read on! We’re all guilty of resorting to Google when our little brains don’t have the information we need. I recently read an article on Digital Loft which listed the most searched phrases on Google. It was […]
snapchat seems to be the latest digital marketing trend that all the cool kids are using! But does it actually work as a marketing tool? For anyone who’s not familiar with how snapchat works, let me break it down for you. Users share photos and videos with their followers which are displayed for up […]
I’m a big advocate of social media. My life revolves around it. You name the social media platform and I’m probably on it. You’ll rarely find my phone out of my hand. I like the feeling of constantly being connected with people. However, since starting my Discover Digital journey, I’ve noticed that there seems to be […]
You’ve all seen the media coverage by now. How one man literally crossed land and rivers to fulfil his dream of getting a Boeing 767 plane to its final resting place in Enniscrone, Co. Sligo. If not, read this! What really caught my attention was the Facebook page relating to the planes final resting place, […]